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CADILLAC / MAKING "IT'S TIME TO LET GO"
Working on this star-studded campaign for Cadillac with celebrity talent including Sofia Vergara, Joe Manganiello, Tiffany Haddish and her brother Justin, the Jonas Brothers, Stephen 'Twitch' Boss (RIP) and his family as well as director Elizabeth Banks was definitely memorable! Our approach to the social and still content was a great example of how seamless content integration can help maximize assets with a limited timeline and access to talent throughout the production day.