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REEBOK / "CLASSIC" + RAE SREMMURD
Working with Rae Sremmurd on this Reebok campaign celebrating the reintroduction of the "Classic" shoe from 1983 was an incredible experience. Their enthusiasm for the project was contagious, and they brought a fresh energy that helped to elevate the campaign to new heights. We worked closely with the team at Saatchi to create a spot that would not only showcase the retro shoe but also capture the attention of their fans and younger audiences alike. One of the highlights of the project was sourcing the classic video game featured in the spot. It was a nostalgic touch that they were excited to see when they arrived on on set and actually went head-to-head on in between takes!
