/ RUFFLES / #OwnYourRidges

Working on the Ruffles #OwnYourRidges campaign was an exciting opportunity for us to showcase what makes each of us unique and how we can embrace our individuality to succeed. The campaign featured LeBron James and four "real world" talents, each with their own story of how they overcame challenges and celebrated their differences to achieve success. As we worked on the campaign, we were inspired by the stories of each of the talents. It was amazing to see how they owned their "ridges" and used their differences as strengths to achieve their goals. From a blind skater to a trailblazing female barber, each talent had their own inspiring story to share. Working with LeBron was definitely a highlight of the project. His leadership and dedication to excellence inspired us to do our best work. The #OwnYourRidges campaign is a true testament to his commitment to empowering individuals to embrace their uniqueness and strive for greatness. As we continue to navigate our own unique paths, we're reminded that owning our "ridges" is the key to unlocking our full potential.