STATE FARM / CHRIS PAUL “BORN TO ASSIST”

/ STATE FARM / CHRIS PAUL "BORN TO ASSIST"

I had no idea when I showed up on set for the first shoot with “Cliff Paul” what was in store for the Paul twins. It’s been a long journey with many surprises (including the eventual addition of both Lil’ Chris & Lil’ Cliff) and I’m fortunate to have played a role in it. This campaign provided a unique window into the intersection of advertainment and long-term storyselling over multiple years, spots & directors.